​Intelligent  and  Motivated  People  Actively  Changing  the  Times

​​​​​Geneva West, founder and executive director of Real IMPACT Center Inc., holds a BA in Mass Communications from Fort Valley State University (2003) and a MBA in Human Resources from Keller Graduate School of Management (2010). A native of Pineview, Georgia, West moved to Macon after completing her education and spent ten years working in the wireless technology industry before shifting her focus to empowering, educating, and inspiring girls and young women in her community.

West, who has two daughters she credits as her inspiration, started Real IMPACT Center in 2013; initially conceived as an innovative way for girls to develop life skills and build character, West retooled her group’s mission after discovering that middle Georgia had a distinct need for STEM (science, technology, engineering, and math) programs geared towards underrepresented minority third through eighth grade girls. Real IMPACT, led by West along with a team of volunteers, partners, and sponsors, has served over 2500 girls since it began, and now offers unique programs year-round –monthly STEMtastic Saturdays, Pretty Cool Lego Girls Robotics Team and Real Girls Code Club after school programs, Girl Power STEM Camps, Girls will be Women in STEAM Conference, and Macon STEM Festival 2020.

“If you want a stronger community, invest in a girl,” is one of West’s mottos. She’s passionate and committed to closing the gender gap in STEM education by providing multifaceted programming to under-served community members in an accessible setting, and she’s always looking for ways to expand her vision. Being from a small Georgia town, she knows firsthand that rural areas have an acute need for STEM-related mentoring, and she hopes to be able to build a support system that will help pull those areas forward with resources and guidance; her ultimate goal is to spark economic growth and reducing the cycle of poverty in future generations.  Upon graduation of the STEM program in eighth grade, a pathway is available to align its STEM Ambassadors with a pre-college a STEM program that will help her seek higher education and the potential for scholarships and mentoring.       

Leading a life of service and action is paramount for Geneva West. She values her roles as a Mother, a Mentor, and a member of Beulahland Bible Church.  She is a member of Delta Sigma Theta Sorority, Inc. (Macon Alumnae Chapter) and a National Lifetime Member of Fort Valley State University Alumni Association (Macon Chapter). West has an extensive list of awards and recognitions for her service in the community, Empowering Girls in STEM! 


Meet The Founder